Search Engine Traffic is the Only Traffic That Matters
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Yes, you read the title right! Search engine traffic is the only traffic that matters. Why? Because search traffic is always new and its very focused traffic. This means that people who visit your site from a search engine have an intent (hopefully to buy!).
This is different from traffic that comes from other blogs or social networking sites. Those people are usually passive web surfers reading stuff online. In other words, they have no intent to buy, and are much less likely to click on ad or purchase something. So even if you’re getting way more traffic due to your social marketing efforts, it still won’t translate to much more money.
The only traffic that really matters is search engine traffic, so you will be much better served directing your efforts there. So how do you start ranking well in Google? By building links and lots of them!
You want to make sure you have lots and lots of links pointing to your website from lots of different websites, with lots of different anchors. This will start to give your website authority with certain keywords, and so your website will start to rank. These links will also inadvertently give you lots of traffic from the links themselves, although that is not really that important. The importance here is from the rank you will start to achieve from those links.
Once you start generating steady traffic from your search engine rankings, it is time to see how you can best monetize that traffic.
Posted on: Tuesday, January 5, 2010 at 10:02 pm 
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